"The Perfect Tree Awaits in the Field, or in the Computer"
So maybe selling small trees online is entirely possible. I'm still trying to figure out how best to streamline the process for my parents. They have perfectly shaped small trees, the so-called tabletop Christmas trees that they want to sell online versus having to sell retail - all sizes. The problem is marketing and getting the website out in front of people - and looking professional enough and reliable enough to make purchasing a tree be a decent option. Apparently there is now an industry setup up to have bloggers advertise on their sites (you pay them to write about your product). Doesn't seem right - I feel strange enough talking about the tree thing on this forum that I started to talk about geomorphology but then again I've been too busy doing rather than talking. Will have another year to work on the website and the tree marketing.

"Don't make your tree look like bonsai, make your bonsai look like tree"... John Naka
I want to put more in on the site about the place the trees are grown, how they are unique, and why a tree grown in the wilds of Oregon using stump culture is different. But really the work comes into how to raise the awareness of the website (www.christmastrees4smallspaces.com). This isn't what I do, I work on geologic problems and study the earth, but I think I managed to pull off a decent e-commerce site without sacrificing the spirit of my dad's artform - his trees.
No comments:
Post a Comment